UBER + MRT
In Singapore, MRT is the most convenient way to travel, but there are times where you need to complement it with Uber’s services. So we took over MRT stations all over Singapore with some funny but insightful scenarios to remind people of how Uber can help them.
We even hijacked a space right at the entrance of Orchard MRT with a series of fake MRT audio announcements - narrated by the same voice actress who does the official MRT announcements - asking people to take Uber instead.
Bad news for the MRT became good news for us.
When MRT trains broke down twice in a week, our ads become a meme that spread on the internet. SMRT then demanded we end the campaign earlier than planned.