UOB’s 80th Anniversary
On UOB’s 80th anniversary, October 1, 2015,
we transported Singapore back to 1935.
Awards:
IINK Awards 2016 // Gold (Print Creative Media Buy) // Gold (Print) // Silver (Integrated Media)
We took over the front page of The Straits Times, reprinting the original article announcing UOB’s inception 80 years ago.
And at the UOB Towers, we resurrected their very first office building - built at the same location - through a massive decal, The installation struck such a chord with UOB that it still remains in place even though it was only meant to be up for the duration of the campaign.
Turning a bank building into an iconic selfie spot, for visitors, staff and even their boards of directors.
