StarHub
The Legal TV Box Store
When Singapore's Government announces that any set-top boxes that offer access to pirated online streams of movies and television shows are going to be made illegal. StarHub, as one of the country's leading entertainment providers, uses the momentum to remind everyone that there are ways to enjoy high-quality entertainment economically, and of course legally. One of it is our own StarHub TV+ box.
The Legal TV Box Store
To send our message across, we infiltrate the Illegal TV Box market. We went directly to the pirate capital of Singapore - Sim Lim Square, and set up the only legal TV box store in the building.
Store Design
We abandoned our slick StarHub store aesthetic and made sure we blend in with our environment.
