Absolut. Vodka
#SexResponsibly
On Valentine’s Day 2020, Absolut. Vodka wanted to remind everyone of the importance of sexual consent through its new “#SexResponsibly” campaign. How? With punchy, direct slogans like “Making out in a cab doesn’t make it a yes” showing that consent is a black and white matter, never grey.
The campaign included a massive billboard on Times Square, a double spread print in the New York Times, digital and social advertising.
A campaign that was creatively led by BBH Singapore with support from BBH offices worldwide.
Creating news around the world, with support from a roster of influencers such as Olivia Wilde, Lizzo and a partnership with RAINN, the nation’s largest anti-sexual violence organization.
This campaign led the way for CEO of Absolut. Vodka, Ann Mukherjee to share her painful personal story to the world.
